Rearsearch On Strategy For Red Travel Development Of PingYang,ZheJiang

Pingyang is a famous red traveling destination in Zhe Jiang province, where the first Congress of the CPC Zhejiang province was held and anti-Japanese base areas lie. With rich red traveling resources, local government pay much attention to the development, by proactive policies and investments. In 2005, old site of the anti-Japanese base areas was listed into top 100 red traveling sights across the country, and organized into 30 national high quality routes. Since, Pingyang red tourism collected fame and impact vigorously,which created more opportunities for development. However, bias remains. So it's worth developing the strategies for it.This thesis analyses the development of Pingyang red tourism systematically, apply SWOT framework with reflecting on other similar sights, and provides practical advices for it. The main body is consisted with seven parts. First, it illustrates the backgrounds and relevant researches, identifies research objectives and methods. Then, it focuses on the concepts clarification and national situation and lessons. Thirdly, current state of Pingyang red tourism is detailed described. And SWOT analysis is completed in next 2 chapter. The6 chapter is the key part, where solutions and strategies are raised. To perfect development mode, red tourism requires several driving forces at the same time, which include broadening and increasing investment, completing infrastructure, developing human resource, facilitating provincial cooperation, converging with other industries, enriching red traveling portfolios, advocating and branding. At last, the limits and forwarding of the thesis are concluded.