The Statue Quo Development And Strategy Rearchment Of Red Travel Of South Zhejiang Provine(Pingyang) Anti-Japanese War

In recent years,the red travel arise and boom quickly in domestic. It is a new kind of travlling form which evolves from an orgnized, traditional, revolutionary education, and it is also resulted from traditional revolutionary education and travel industry. Red travel is a form that teach through tourism and teach through lively activities.Not only caters to a part of special demand of touring market, It also riches the indusrty of tourism.The red travel contributes to plentiful economic income of old revolutionary base areas and inhence their ecnomic development.Locating in the southern part of Zhejiang province ,Pingyang is the breeding groud of Red Army went to north to take part in the anti -Japanese war and the first National Congress of the CPC of Zhejiang province, so it boasts abundant red travel resourses . Under the circumstance of the state proposal of vigorously develop red travel ,it is very meaningful to develop Pingyang's tourism industry to exploit its Anti-Japanese War base travelling resourses,constructs its red travel brand .Combining the pragmatic situation of Pingyang's red travel development, the passage does rearch on the Pingyang's red travel resources, market and its development scope.Except introduction and conclusion, the thesis constitues four part,the main part follows:Part one: induce the connotation of the red travel and its resources,illuminate its forming development and analyze its character.Part two: through questionnaire survey, I analyze Pingyang's red travel market,and describe the overal charater and main target market of Ping's red travel. I also dwell on the structure of tourists, consuming feature , and the purpose of travelling.Part three: clarify the principle of red travel and conclude that there are 8 develoing models to suit Ping' red travelling development.Part Four: on the basis of former chapters,I make a policy for the development: firstly, streghthen the reaserch of red document. Secondly, regularize the market of red travel. Thirdly,realize the sustain development of red travel. Fourthly, but not the least:expand the new market space step by step. The last planning the combined marketing strategies of red travelling in Pingyang.