The Path Selection Of The Characteristics And Scale Of The Red Mei Industry In Pingyang County

In recent years, with the rapid development of the pace of transformation of China’s agricultural industry is speeding up, the modern agricultural production management system is also gradually began to improve. Many regions make full use of local characteristics of agricultural products, out of the path of development characteristic agriculture or scale agriculture, won an important opportunity for survival and development in the increasingly fierce market competition. The accumulation of transformation and development experience, and provides an important reference for our country’s agricultural industry development.Pingyang County is located in the southern coastal area, with unique resources for agricultural development and a long history of agricultural production and Wenzhou region an important agricultural production base. Especially in Pingyang county is rich in red bayberry products, has a good reputation in the surrounding market, a good basis for industrial development. But in recent years, waxberry industry in the development process also exposed some problems and shortcomings, has a negative impact on the overall level of industrial development. How to solve these problems, and accelerate the pace of transformation and upgrading of Bayberry industry, will become an important problem faced by the development of agriculture in PingyangThis paper will be based on the current situation of Pingyang’s red Yang industry,focusing on the characteristics of the development path, and the development of the road planning Pingyang’s red Yang industry, through the methods of questionnaire survey and field interview. In this paper, according to the characteristics of the development of different points, respectively, two development path of the target task, the analysis of the two development path of the current situation of the results, and put forward the corresponding development measures. On the basis of this, this paper will focus on how to achieve and the characteristics of the large-scale development of the fusion and mutual promotion, a part of the implementation of the common development of the two path measures put forward, hoping to provide some reference and basis for the development of Pingyang waxberry industry practice.