| With the advancement of the process of internationalization and the arrival of the new era of mass tourism,travel has gradually become a major way of life and a social economic activity of modern human society.The planning and construction of characteristic towns is a new exploration and a new practice for Zhejiang Province to adapt and lead the new normal of the economy.With "special and strong" industry orientation,"collective and cohesion" functional superposition,"delicate and beautiful" building forms,and "dynamic and creative"characteristics,the tourism project planning of pet town in Pingyang County puts forward new requirements to the traditional urban and rural planning content.Pingyang County seized the opportunity and proposed new demands according to the traditional urban and rural planning content.The county integrated "the five colors" resources and set the goal as "characterization,branding,internationalization,serialization".Additionally,the county is determined to build tourism the leading industry among all service industries,and tries to create "China's international characteristic tourism destination".Based on the current difficulties and challenges and from the perspective of enforcing implementation and long-term development,this paper comes up with the idea of how to combine local natural resources and local characteristic industry--pets products to better plan for the tourism projects and lead the sustainable development of the whole area.According to research project planning needs,the author will study the order and content of planning as follows:Chapter I:Introduction.This paper analyses the situation that pet products industry has become a fashionable and burgeoning industry with the improvement of people's living standard.After more than two decades of development in Shuitou Town,pet products industry has formed regional advantage and characteristic brand in the local area.The establishment of pet town is promoted under the background that government at all levels spares no effort to provide the characteristic town with a positive environment,coupled with natural resources in South Yandang Mountain and characteristic industry resources of pet products,which promotes transformation and upgrading of industry.The paper clarifies the purpose and significance of tourism project planning,it also summarizes the concept of characteristic town and opinion from domestic and foreign experts and scholar towards the status quo of pet town tourism project planning.Chapter II:Status quo of Pingyang County's economic development and advantages of establishing pet town.In recent years,driven by strategies of "using industry to make county powerful" and "using service industry to rejuvenate the county",Pingyang county's economy is rising steadily,people's livelihood is improving continuously and people's living standard is further enhanced.In this county 's import and export industry GDP,pet products take a largest proportion,which manifests the characteristic of industry.Meanwhile,the development of economy also brings a series of problems.This chapter analyses advantages of establishing pet town from angle of location,ecosystem and industry.Chapter ?:Pet town and its peripheral supporting tourism project planning.Pingyang county Pet town,as the only fashion industry characteristic town named after pets,will integrate pet industry with fashion tourism and is commirtted to build national pet enterprise highland,pet cultural shrine and popular tourist destination.Based on guiding suggestions of this district's development planning and regulatory detailed planning,this paper plans tourism projects in the core area,including living rooms of city,core manufacturing bases of pet products industry,tourism area of pet products industry,pet-themed leisure tourism area and southern Wenzhou leisure tourism area.Additionally,to cooperate with Pet town tourism project and integrate peripheral supporting tourism project resources with each other,the town made some plans in the tourist project,including pet-themed hotels,Parrot amusement park,Southern Song cultural village,riding greenway and theme farm,which greatly enriches tourist resources and enhances social and economic effects of Pet town.Chapter IV:Create the difficulties and suggestions in Pingyang pet town.This chapter analyses the status quo of project planning in Pingyang Pet town.In the core area of Pet town Xixin Island,the original plan had many flaws and chaos as the insufficient supporting traffic facilities and unitary industry structure,coupled with lack of lands,funds,talents and government credibility.This paper proceeds from the reality and comes up with the suggestions that the town should start with promoting government credibility,planning the tourism project rationally,enhancing pet culture construction and raising business owners' dedication consciousness.Chapter V:Conclusion.According to the project planning research,this paper comes up with an idea that along with the role that main body of market is playing in the future,development of pet industry production technology,implementation of related regulation and the influx of a large number of professionals,the tourism project that characteristic town establishes will inevitably step into a new circumstance when the projects are much more elaborate and intelligent.Henceforth,Pet town's each item will become more scientific and rational and eventually makes contributions to Wenzhou Pingyang in the process of becoming harmonious environment,harmonious society and harmonious city. |
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