Research On The Development Of Red Tourism In Pingyang County,Zhejiang Province

In recent years,the party and the government have paid more attention to the development of red tourism.At the same time,with the increasing demand of the people for diversified travel resources,especially for red tourism,red tourism has achieved considerable development.At present,new forms of red tourism are emerging,such as integrated research travel,red culture education experience,red tourism and Rural Revitalization.Pingyang County has achieved high-quality development of red tourism and steadily enhanced its comprehensive tourism strength by enriching red tourism formats,improving red tourism services and optimizing the tourism environment.However,there are many shortcomings and difficulties to be solved in the development of red tourism in Pingyang County,such as imperfect transportation and service facilities,weak attraction of tourism products,imperfect governance and management mechanism,which have seriously affected the development of red tourism in Pingyang County.This paper takes the promotion and development of red tourism in Pingyang County as the research object.Firstly,it analyzes the development status of red tourism in Pingyang County from the aspects of the scale of red tourism attractions,the number of tourists and the development results,and analyzes the strengths,weaknesses,opportunities and challenges of red tourism in Pingyang County with SWOT analysis method.Secondly,this paper makes an in-depth analysis of the tourist satisfaction of red tourism in Pingyang County by using the questionnaire method,through descriptive statistical analysis,difference analysis and regression analysis,and finds out the problems existing in the development of red tourism in Pingyang County.Finally,in view of the problems existing in the development of red tourism in Pingyang County,this paper puts forward some suggestions to improve the transportation and service infrastructure and promote the optimization and improvement of red tourism reception capacity;Improve the product quality of red tourism and create a high-energy red tourism attraction;Improve the working mechanism of red tourism development,and promote the construction of red tourism standards;Strengthen the construction of red tourism talents and improve the tourism service level;We should deepen the integrated development of culture and tourism,and focus on the development of research tourism.This study can provide the basis and guidance for the promotion and development of red tourism in Pingyang County,provide some reference for the development of red tourism in other similar areas,and play a positive role in the development of red tourism.