Analysis On The Development Of Leisure Tourism In Longwan District Based On The Tourist Experience

Tourism is a great development potential of the sunrise industry, is being more and more attention from countries and regions, from the perspective of the world, has become the world’s largest industry. From the domestic situation, people’s tourism demand in recent years, rapid increase. Today, tourists have not only satisfied for the mountain step on water, find odd. Simply watch, browse the tourism project has not adapted to the needs of people. And the traditional tourism products are facing the problems of high pressure, large investment and lower interest of tourists. In order to improve the efficiency of tourism projects, it is necessary to introduce the tourism experience into the development of leisure tourism. In recent years, Longwan District, Wenzhou City, although tourism has achieved rapid development, but also faced with the pressure of transformation and upgrading.This paper focuses on experience economy background, based on the perspective of visitors, according to the tourism and leisure the emerging tourism carrier by means of tourism experience, leisure tourism theory and tourism experience of the summary of the experience tourism development process, according to Longwan District tourist demand and the actual situation analysis, and finally discusses the Longwan District Leisure Tourism Development in the design, to guide local governments and enterprises, the demand of tourists to make rapid response, enhance the experience value of Longwan District Leisure Tourism, for the government and enterprises create maximum benefit, realize the healthy development of leisure tourism industry.The full text is divided into four chapters, the following are the specific overview.Chapter 1:introduction. This paper reviews the trend of China’s tourism development and the current situation and practical significance of the development of leisure tourism, and then expounds the research ideas, research contents and research methods. On the basis of the relevant theoretical basis and domestic and foreign research results are listed and analyzed, the establishment of research framework.The second chapter:the feasibility analysis of the development of leisure tourism in Longwan district. First of Longwan District tourism development present situation elaboration, and then to explore the practical significance of Longwan District leisure tourism development, and then analysis the factors of restricting the Longwan leisure and tourism development combined with the questionnaire survey, and combining with analysis of leisure tourism development advantages of the Longwan District truth.The third chapter:the countermeasures and suggestions for the development of leisure tourism in Longwan district. Based on the needs of tourists, combined with the advantages and disadvantages of Longwan District leisure tourism development, Longwan in leisure tourism products in the design theme, leisure experience product development, scene design, marketing and other aspects of the requirements and design scheme is proposed, in order to guide local governments and enterprises to tourists demand to make quick response, enhance the experience value of leisure tourism, leisure tourism industry benign development.The fourth chapter:conclusion and prospect. The main conclusions of the study are presented. First, according to the relevant theoretical basis and the research results at home and abroad, this paper puts forward the development process of tourism experience products. This study that tourist experience product development to go through the following steps:first is the survey of tourist experiences demand, followed by the combination of demand and tourist destination status to conduct a feasibility analysis, then the corresponding through to create a theme, scene design, the design of tourist products, experience marketing for tourism industry experience of development experience. The two is to explore the development of leisure tourism in Longwan. As a tourist experience demand as the starting point, to the current situation of the development of Longwan District Based proposed Longwan leisure tourism overall planning positioning should be to deepen the urban leisure tourism as the direction of development and the establishment of four areas in the vicinity of a center of leisure travel theme, around the "mountain and sea Longwan, urban leisure" create urban leisure, leisure agriculture, creative leisure and other three major leisure products, to experience marketing is an important means and through sustainable natural and social environmental protection development with Longwan characteristics of leisure tourism industry. Due to the research is not deep enough and the level of CO, is studied from the point of view of this paper, there are still not in place, tourism experience and leisure research, be satisfied with a smattering of a subject; the second is the tourism experience and practice of the design of product and marketing operation has yet to be tested. Because of the difficulty of collecting data, and the limited research level, this paper may also have other places that are not in place. In real life, everywhere has the "tourist experiences" of the shadow, the tourism experience is a wide spread phenomenon in the collection, because the author’s understanding is still relatively shallow, so the tourist experience research is one-sided, but the research should across multiple domains. Based on the above understanding, the author believes that the future research in the field can be starting with the influence factors of leisure tourists experience in, service, management, operation etc. aspects analysis, as far as possible from the wide dimension, multi angle, deep time to consider and so on tourism and leisure research will be more in-depth.