The Development Of Leisure And Tourism In Western Yunnan Area Study

The traditional sight seeing traveling already could not satisfy the demands of the tourist, along with the economical growth and the paid vacation increase,the leisure traveling will become the way of people to rest the relaxation,influence the appeal.Basing on the research about leisure tourism resource in Dianxi area, the paper studies the development of leisure tourism in Dianxi area, using correlation theories of leisure science, tourism science, culture science, marketing science and research methods of analysis, inspection. This paper is divided into seven parts:Part one: foreword. This part analyses research background and significance, definite research methods and routes, proposes the existing innovations and difficulties.Part two: the paper summaries the research on the leisure tourism in our country and overseas, proposes the theoretical principle about the development of leisure tourism, and theoretically summaries the characteristic of the leisure tourism.Part three: the paper summaries the condition and feature about the resource of leisure tourism in Dianxi area, and analyzes the potentiality to be exploited of the resource in Dianxi area. The paper summaries the current condition and the characteristic of development stage about the tourism state. From the products and brands, analyzes the development state of leisure in Dianxi area. This part proposes the development problems of leisure tourism in this area.Part four: the paper proposes the strategic measure of the leisure tourism development. Concretely includes that designs entire allocation of the leisure tourist destination, builds the industry system of leisure tourism, reinforces the building of leisure tourism products, and breeds the brands of the leisure tourist destination.Part five: This part sums up a theoretical model of leisure tourism development, and summaries the limitations of the entire paper.