| Since since the middle of the 20th century, tourism industry has entered a period of rapid development, the form of the tourism industry has become increasingly diversified and personalized, a lot of people now have already can’t satisfied with the tour, pressed duck type tourism travel way, there is a current studies a new type of tourism travel way, and is in the world.At present, the global study between access, access to travel, swim patriotism education, humanistic feelings to swim, swim the popular science knowledge and so on all belongs to the scope of the studies of tourism.Studies of tourism is popular in economically developed countries and regions, and is considered studies tourism are the important of practicing quality education.In 2013, Japan has 2800 all kinds of schools use holiday to the studies of tourism at home and abroad, as many as tens of millions of people to participate in the students.According to the recent American institute for the study of a sample survey of the global analysis, according to a report in global each tourist destination, students tourists accounted for tourists to Europe is 52% of the world’s continents, America is 39.9%, is 46.7% in Asia, Oceania is 32.1%, Africa is 34.1%.Through the statistical analysis of scholars around the world show that the current studies of tourism education effect is brought by the intuitive and persistent, so studies tourism has yet to become the modern education is the most popular with the teachers and students in the process of learning mode of education.The study on related studies forest tourism resources and the current tourism market theory, on the basis of comprehensive and in-depth analysis, ah, sanya in hainan province norda rainforest cultural tourism studies tourism has carried on the theoretical and empirical research, yeah norda rainforest cultural tourism development studies tourism products and project has a certain practical reference value, frame structure of this paper is composed of six parts: The first part is the introduction, a brief introduction of this article research background, significance, content and method, for full text study the good start, a good step.The second part is literature review relevant concept definition and theoretical research.Focus on forest culture tourism at home and abroad, and studies the definition of related concepts of tourism, the review of related studies tourism theory at home and abroad and the tourist area of rainforest culture studies tourism theory review, as well as the forest culture tourist area studies tourism form generalizes the motivation mechanism and related theory.The third part is the right norda rainforest cultural tourist area and scenic characteristics and the basic situation of the current combing and analysis of the main problems we are facing.The fourth part is the case of empirical research.From the characteristics of the scenic area and the needs of tourists, for visitors to the ah, up to the influence factors of forest culture tourist area to carry out the studies of tourism, by using SPSS21.0 software correlation analysis and factor analysis of related factors, it is concluded that the regression equation, for ah norda rainforest cultural tourism development studies provide definite theory guidance tourism market.Fifth part according to the results from changing the concept of market, scientific planning, promotion, improve the quality, the government attaches great importance to popular science and brand image positioning, talent management, and other aspects for ah norda rainforest cultural tourist area development studies tourism market put forward feasible Suggestions, at the same time as the other rainforest is cultural tourist area or culture to provide theoretical reference.The sixth part is the full text of the conclusions and future research direction of outlook, on, this paper summarizes the research achievements of pointed out the limitation of the research, and puts forward Suggestions for the future research direction.The innovation of this paper is mainly manifested in the following three aspects:First, the author before the research studies the tourism as the keyword using hownet database for Chinese research results of the search, found that the research work is not much, so on the choice of research topic and research direction has certain innovation.Second, this article from the theory of experience economy, outdoor education theory, mastery learning and service theory, the environment education theory and other related theory, we analyzed the results of other researchers, and to extract impact studies tourism related dimensions, construct ah norda rainforest cultural tourist area studies the dynamic mechanism of tourism research model, this research model is to constantly enrich and perfect the predecessors’ research results.Third, this paper will be according to the result of empirical study, with a fresh perspective on development studies tourism market put forward feasible Suggestions and opinions, for ah norda rainforest cultural tourist area development studies tourism projects provide theoretical guidance, this is an innovation of theory with practice... |
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