A Case Study Of The Financing Model Of The PoHu Window Tourism Project

The year 2016 is the beginning of the “Thirteenth Five-Year Plan”,and it is also an important year for the tourism industry to enter a rapid development channel.The “Thirteenth Five-Year Plan for Tourism Development” pointed out that we must innovate the concept of development,change the thread of development,speed up the transformation from the tourism development model of scenic spots to the development model of the global tourism,promote the evolution of tourism development stage,and realize the improvement of developing strategy of tourism during the “Thirteenth Five-Year Plan” period.Against this backdrop,China's tourism project development and infrastructure construction are in full swing.In 2016,China's tourism industry actually completed investment of 1,299.7 billion Yuan,an increase of 29% year-on-year.The contrarian growth of the tourism industry and the vigorous development and construction of tourism infrastructure have attracted more and more capital to the tourism industry,but still unable to meet the huge demand for tourism industry funds,and the funding gap in the tourism industry is still very serious.This article analyzes the financing model chosen by the Pohu Window tourist resort project,draws on the experiences of other domestic tourism project financing models,uses domestic and foreign scholars' research findings and conclusions on tourism project financing and combine the actual situation of the project itself to find out the problems in the financing model of the project,and put forward some suggestions bellowing to optimize the financing model of the project at last.First,the project company needs to improve the main financing system.The specific measures to improve the main financing system include the establishment of a special investment and financing decision-making body,making the investment and financing decisions of the project more scientific and systematic;introducing the government as the leading party of the project,so that the government can be more deeply involved in the project,thus increasing the number of projects The main body of financing;perfecting the credit guarantee system for the development of tourism projects,so that the guarantee agencies become the implicit subject of project financing.The second is to broaden financing channels and innovative financing methods.The project company should make full use of financing channels such as direct financing and indirect financing,innovate project financing methods,and boldly try financing methods such as project financing,asset securitization,and industrial investment funds.Third,the project company and the local government should establish a sound financing guidance mechanism.The government's financing guidance function can meet the financing needs of the project to a greater extent.At the same time,the improvement of the financing service function can give credit to project financing.