A Study On The Development Of Wenzhou's Industry Tourism

As China's economy continues to develop, people's accelerating pace of life, people's lives more and more pressure. As the state of the system more perfect vacation, and with the continuous development and constant diversification of forms of tourism, more and more people choose to travel in her spare time. In order to meet the current needs of the tourism market, a variety of tourism products and programs have been developed out, the more there is a form that will combine the characteristics of the tourism industry and the tourism industry as the Industrial Development Bank. Since China's industrial reform and opening up has been rapid development, emerging many outstanding national enterprises, such as Lenovo, music TV, Haier. But as the economy continues to develop, more and more intense market competition, enterprises are facing increasing pressure, this time companies need to adjust their industrial structure, many companies saw the potential of the tourism industry, will be eager to their industry and tourism combine to explore a combination of industry and tourism industry tourism projects. Thus, the tourism industry has become more and more people to pursue new forms of tourism.In other countries, the development of tourism industry for decades, has become a mature industry. But in our country only a few urban industrial tourism development is relatively good, most of the city still in its infancy stage, the choice for the local tourism industry based on the actual local situation has become a trend. Wenzhou city of Zhejiang Province as a major potential for development of tourism industry is large, according to local ad hoc, go to a suitable road for local development.In this paper, the use of literature, questionnaire, data processing methods and functional analysis of the development of tourism industry in Wenzhou systematic study. Firstly, the connotation and features of the tourism industry, the development of the basic theory, theory construction of demonstration sites have been described in detail. Then a detailed analysis of Wenzhou Industrial Tourism conditions:Rich Wenzhou Industrial tourism resources Wenzhou development of industrial tourism resources objective conditions; obvious advantages is the basic condition of Wenzhou development of industrial tourism; tourism market demand is the main condition of Wenzhou development of industrial tourism. The current temperature and seven companies have been approved for industrial tourism demonstration sites, in order to Wenzhou industrial tourism situation more detailed analysis of these employees, managers and business guides 7 industrial tourism demonstration sites to do the survey, obtained by the following survey Conclusion:Wenzhou industrial tourism demonstration sites little publicity and product promotion, so a direct impact on the reputation of Wenzhou industrial tourism, many tourists do not know Wenzhou industrial tourism demonstration sites have what, how the question is more industrial tourism; Wenzhou industrial infrastructure tourism model is better, but the software can not keep up, to become general demonstration of Wenzhou enterprises are relatively well-known companies, but no supporting software services; Wenzhou industrial tourism crowd mostly foreign tourists, tourists around and local students accounted for the proportion of small, visitors evaluation of tourism industry is not high, this has led to the promotion of tourism is relatively slow. However, most respondents still think tourism industry can do for businesses branding. Then use SOWT method to analyze the advantages of tourism industry in Wenzhou, weaknesses, opportunities and threats;According to the actual situation of Wenzhou on the development of Wenzhou Industrial Tourism detailed design, designed primarily from infrastructure projects, ethnic handicrafts, modern light industrial products, industrial heritage and cultural and creative industries in five areas to design, final binding studies previously proposed Wenzhou industrial Tourism development Strategies, main measures include: the development of tourism industry development plan in principle; use of local economic development of industrial tourism; to take concrete measures to promote industrial tourism.With the continuous development of industry and tourism, industry and tourism will be combined into a tourism industry is increasingly becoming a new way to travel, Wenzhou Red Dragonfly Group and Chint Group showed that tourism industry is a breakthrough, it will also be infrastructure project, ethnic handicrafts, modern light industrial products, industrial heritage and cultural and creative industries have embarked on a path of sustainable development. Industrial tourism as a new way, leading the development of industry and tourism, but also the first industrial tourism industry, secondary industry and tertiary industry integrate and become a new economic growth point.At present, Wenzhou tourism industry needs to do is how to more fully developed for Wenzhou, the local tourism industry, tourism industry and enhance the process of products and services to meet the needs of tourists. Wenzhou has been identified tourism demonstration sites for industrial enterprises need to seize this opportunity to forge ahead, will improve the tourism industry in the process of infrastructure, the development of a more excellent industrial tourism products to further enhance the quality of tourism services industry, industrial tourism culture, education, and products to tourists for Wenzhou tourism and industry contribute. Wenzhou has the potential for the development of industrial tourism enterprises need to seize the current opportunity to accelerate business transformation, for the early development of industrial tourism and become industrial tourism demonstration sites. Industry according to their characteristics, choose their own industrial tourism development.