Analysis On Development Steategy Of Rural Tourism In Wen Zhou

Rural tourism has gradually become the main way for people to spend their leisure time.In the tourism market,rural tourism has accounted for half of the tourism industry.Wenzhou boasts rich economy,beautiful scenery,long history and high culture.It has rich rural tourism resources.Since the 1990 s,the development of rural tourism in wenzhou passed more than 20 years,from a single rural development with agricultural sightseeing garden,picking,Mosaic type,such as tourism,home stay inspired by millions of visitors each year,most of them come from in and around Shanghai,fujian and other provinces and cities in the province.This paper summarizes the present situation of rural tourism in wenzhou on the basis of,through the investigation of wenzhou binding factor in the development of rural tourism,analyzed the main problems in the development of rural tourism in wenzhou,a concept of development is not clear;Second,the infrastructure is not perfect;Third,the quality of employees is not high;Fourth,commercialization causes the original nature to desalinate;Fifth,the policy and regulations are not perfect;Sixth,rural tourism homogenization competition is serious.On the basis of investigation and research,six measures are put forward to promote the development of rural tourism in wenzhou: first,to define the development goal and orientation;Second,rational planning;Third,the industry quality and talent cultivation;The fourth is to enrich the high-end business mode and support the branding strategy;Fifth,strengthen the infrastructure construction,fit the new rural construction background;Sixth,promote the system construction and policy support to promote the development of rural tourism in wenzhou,and realize the healthy,sustainable and rapid development of rural tourism.