Study On The Developing Situation And Prospect Predict Of Mobile Phone Advertisement In Our Country

In the industry of modern advertising, there are numerous companies competing for the market, with a mature traditional domain as well as an incandesced new one. In the times of digital media, the reform and innovation of media is leading the way of advertising. With its special spread approach, efficient promulgating method and better pertinence, the advertising on mobile phone has been attracting the attention of the whole industry as a new battlefield to fight in. But there is few study on the cellphone spam, it just because at present, most of the advertising on mobile phone are inveracious, that made people detest it, and also made them suspect the feasibility of the cellphone spam. Through analyzing these problems, the article finds some solutions, which may improve the cellphone spam marketing growth healthily.This paper is divided to five Subchapters. The first Subchapter is prolegomenon, summarizing the achievement and the shortage of the former research, pointing out the purpose, significance and method of the research. The second Subchapter analyzes the actuality of mobile phone ad at present Chinese market. The third Subchapter points out some advantages and problems of cellphone spam, and then, giving the solutions one by one. The paper's key point and innovative section is the fourth Subchapter. The fourth Subchapter introduces the trait of SMS and the SMS actuality in China detailedly, raising five kinds of ad releasing modes in a creative way. In the last Subchapter, the author expects good future of cellphone advertisement in 3G time.