Study On Development Strategy Of Changsha Sheng Xin Grain And Oil Machinery Co., LTD

Small and medium-sized enterprises(smes) occupy an irreplaceable role in the process of national economy production, and affect the healthy development of national economy in direct. However, compared to the large state-owned enterprises, the development of smes is difficult because of resource access too narrow, the financing difficulties and easy to be affected by the economic environment. In particular, many smes have many problems just like unclear development goals, positioning strategic, imperfect organizational structures, and less competitiveness. All of these restrain the growth of smes in seriously. Therefore, strengthen research of smes’ development strategy, discuss how to Stand out from the complex, dynamic and changeful environment, and achieve the development of the enterprises’ success is the top issue of this kind of company faced.This paper takes Changsha Sheng Xin grain and oil m achinery co., LTD as the research object. First, we reference the research achievements of strategic management at home and abroad. Then, based on the environmental analysis ——strategy formulation and implementation — — strategic safeguard to conduct the thorough research to the development strategy of the company according to the company’s actual situation. Firstly, we analyze the competition situation and the external environmental factors of the company by using Michael Porter’s Five Forces Model, SWOT analysis, PEST analysis. According to the result of the strategy analysis, determine the enterprise mission, and fo rmulate the strategic development goals, and draw conclusions that WO strategy is the company’s best choice. What’s more, in the strategy implementation, Changsha Sheng Xin grain and oil co., LTD. should choose a bit more focused strategy, local market strategy and attached growth strategy in the current. After enhance their own strength, complete the brand promotion and specialize the market segment. Then consider expand production scale and achieve scale benefits by the way of merger and acquisition.This study not only helps Changsha Sheng Xin grain and oil m achinery co., LTD improve its management idea, innovative business models, establishing the company’s competitive advantage has important practical significance, but also provides a scientific and systematic method of strategic management for small and medium-sized hardware manufacturers and helps that type enterprises to provide a reference of strategic development, to help the sustainable development of the enterprises.