Research On The Development Strategy Of DH Company

DH is a private high-tech enterprise which mainly produces safety protection and derivative equipment.In recent years,with the decline in product prices,product performance and function,improve the user security demand increase,the global market demand for video surveillance system security products such as the rapid growth of the global security industry gets rapid development,China security market demand is also growing rapidly.Facing the increasingly fierce competition environment,DH company how to make effective development strategy according to the external environment and its own resources,it is very important to consolidate and strengthen the advantages of the company.Based on the analysis of DH company's external environment and internal environment,this paper finds out the opportunities and threats faced by DH company,and discovers the advantages and disadvantages of DH company itself.Then,the external environment of politics,economy,society and technology is analyzed by PEST.Michael Potter's five forces model is used to analyze the competitive environment of DH company.SWOT analysis is then used to identify the strengths and weaknesses of DH,the opportunities and threats faced.And then put forward the DH company's competitive strategy and implementation strategy measures.Finally draw the conclusions of this study.Finally,through continuous investment,and constantly develop new industries,the overall solution and cultivating technology innovation to enhance the competitiveness of enterprises,continue to use their own advantages in all aspects of technology research and development,design,service support and operation in the full range of industry penetration and expansion.And then put forward the DH company's competitive strategy and implementation strategy measures.Finally draw the conclusions of this study.