Strategy Study On Qinhuangdao Tobacco Machinery Company

Tobacco industry is an industry that plays an important role in national economy and has been playing an important role in China's economic development for a long time.As an important part of the tobacco industry,tobacco machinery company plays an important role in the development of the whole tobacco industry in China.With the continuous changes of market competition,tobacco machinery enterprises are facedwithmorerigorous challenges.Qinhuangdao machine company is directly under China's tobacco industry the only company providing silk equipment enterprises,thanks to the China national tobacco corporation to support the development of domestic cigarette machine,Qinhuangdao machine in the rapidly growing company in recent years,however,affected by the macro environment,cigarette factories,Leaf clover factory technical reform gradually reduce,Qinhuangdao machine company faced with falling demand,competition,and many other difficulties.How to improve the core competitiveness of the enterprise has become an urgent problem for Qinhuangdao machine company.This paper takes Qinhuangdao machine company as the research object,analyzes the external and internal environment of the enterprise through literature research,quantitative and qualitative analysis and other research methods,and formulates the strategic plan and implementation countermeasures suitable for the enterprise development.First,based on the current situation of strategic management research at home and abroad,summarize relevant theories of strategic management,and lay a theoretical foundation for the research.Secondly,the internal and external environment of Qinhuangdao machine company is analyzed.Using PEST analysis method and the model of porter five to Qinhuangdao machine company analyze the macro environment and industry competition environment,to find the external opportunities and threats,and according to Qinhuangdao machine company's existing resources and capabilities,find internal advantages and disadvantages,preparing for Qinhuangdao machine company strategy development.Thirdly,based on the SWOT matrix,design and select the strategic plan of Qinhuangdao machine company,and determine the company's strategic policy and strategic goal.Finally,the strategy implementation countermeasures are formulated from the aspects of enterprise marketization construction,production management optimization,talent team construction,strengthening the sense of full participation and setting up the strategic control committee.