The Research On The Development Strategy Of Changsha Aerospace Hi Tech Co.,Ltd.

The Beidou satellite navigation system is a system with a view to national security,economic and social development,which requires independent construction and operation.With the rapid development of China’s economic development and Beidou satellite navigation industry,the market has entered a prosperous period of rapid expansion.Relevant Beidou products have begun to be widely used in various fields.The industry competition intensified increasingly than ever before.In this new circumstance,Changsha Aerospace Hi Tech Co.,Ltd.as a member of the fierce competition in the market,it is urgent to apply scientific management theory and methods to set up long-term and comprehensive development strategy for the purpose of further adapting the competitive market and obtain a stable and sustainable development.The development strategy of Changsha aerospace high science Co.,Ltd.is guided by the strategic management theory and carried out systematic research.Using PEST analysis,Potter five forces model and other strategic analysis tools to objectively analyze the company’s external environment and industry competition environment,and deeply study the company’s own related resources and capabilities.At the same time,this paper uses the SWOT analysis method to summarize the company’s development advantages,opportunities,weaknesses as well as threats,analyze,compare and research these four kinds of strategies,define strategic position and objectives of company development on this basis.Finally,the company established a development strategy based on “SO strategy”,to construct corporate,business,functional strategy framework.The company level strategy is intensive,horizontal integration,business level as centralized,differentiation and functional level strategy from five aspects: corporate culture,technological innovation,human resource,marketing and financial strategy,put forward " Three Steps”,and proposed six major strategy for implementing protection measures to optimize the organization structure.Through the research on the development strategy of Changsha Aerospace Hi Tech Co.,Ltd.,this paper tries to combine theory with practice to explore a set of ideas and methods which is suitable for the development of Changsha Aerospace Hi Tech Co.,Ltd.,so as to improve the management level and efficiency of the company.At the same time,this study not only provides reference for the company’s strategic decision-making,but also provides reference and inspiration for the similar private military high-tech companies in the same industry,which is of great practical significance.