The Research Of Impact On TV Audience Viewing Behavior From Social Media

With the convenient from the booming development of social media, the social media is also quietly affecting or reshaping the way of people live style. At the same time, social media is also showing their own development way during the process of development, and in turn, be choosed and accepted by the audience. After the television media flourished in the 1990s,in order to face with the impact of the Internet, are constantly seeking ways to survive himself in a complex environment. This paper focuses on the use of social media influence the behavior of the audience to watch TV programs, and based on this issue, do the focus group interviews in order for its depth of research.The study is divided into five chapters.The first chapter summarized the related research in this field and discussed the study points for the further supplement and improvement research.In the second chapter, the scope of problem is defined through comparing the phenomenon of different television programs.In the third chapter, the main point is to clarify the research object by analyzing the relationship between the social media users and TV users.The fourth chapter mainly analyzed the new viewing habits in social media age.The focus group research is did in the fifth chapter and then concluded the analysis after analyze the above problem.