Research On The Media Ecological Environment And Ecological Niche's Expansion Of Format Music Radio

In last several years,,the format music radio almost arose in the country from the central to the local broadcast frequencyand developed rapidly,the listening rate generally having a considerable advantage in the sameregion.Whether it is the new media or the so-called traditional media,it is based on the optimization of the media niche as a pre-requisite that what content production and dissemination mode will be chosen.When the "car-network" of this destructive technology comes to us rapidly,from linear broadcast to closed-loop broadcast,from synchronous broadcast into vertical broadcast,the audience positioning from object of broadcasting to the core of broadcast.To seek breakthrough,it is necessary to analyze the media ecological environment and media niche of format music radiodeeply.In this paper,from the perspective of media ecology,it explores the media ecosystem of format music radio by studying the theory of media ecology and niche,and explores the path of niche expansion.Itincludes five chapters.The first chapter,it tells us the research background,significance and method,and defines the concept of format music radio.The second chapter,the author thinks that the emergence of format music radio is the inevitable result of the differentiation of music radio ecological niche.The birth and development of the type of music broadcasting are studied through the development of niche overlap,niche sub division andnichedifferentiation.The third chapter focuses on the external and internal media ecological environment,the internal and external interaction of the ecological environment,and lays a good foundation for the vigorous development of the type music broadcasting.The fourth chapter,the author summarizes the niche of the type of music broadcasting,that is,the development status,studying its operation mode,revealing its bottleneck and development limitation.The fifth chapter,it takes the theory of media ecology as a research guide to explore the type of music broadcasting niche strengthen and niche expansion path.