From The Perspective Of Media Ecology, The Ecological Model And Development Of The “Knowledge” Website

As everyone knows,the Internet is experiencing a stage of rapid development,and has entered into the Web3.0 era,in such an era of knowledge explosion,search engine and general quiz website has apparently been unable to meet people's need for knowledge.Therefore,in this context,the user relationship based SNS social Q & A site has been developed,which is called the social Q & a site.In China,the most representative is Zhihu,Zhihu to provide high quality quiz content has become a source of hundreds of millions of Internet users to acquire knowledge and experience in the process,users browse the site also in the production of content.Now this kind of website is no longer confined to the influence of knowledge sharing and transfer,in other aspects,such as knowledge mining,many aspects of the formation of hot spot and the guidance of public opinion also play their part.At the same time,it is a healthy ecosystem.Although there are still some problems on its own,but Zhihu almost as a successful independent operation of the network Q & a community may represent the future direction of development to a certain extent.This article attempts through the media ecology perspective,with the theory of media ecology,as known as the main research object,discuss the status of Zhihu and the way of sustainable development from the angle of media ecological balance.