A Study Of The Negative Network Public Opinion And Countermeasure

Network public opinion achieves popular adoration and application due to its features of fast spread, wide publication, openness, interaction, convenience, cheapness and anonymousness, etc. For it not only reflects the information from various strata and corner, and a great public pressure may be caused if a variety of information integrates, impacts or focuses under a common topic, the strength of network public opinion can not be ignored. Network public opinion plays an increasingly important role in the economic, political and social life, and its development has a significant impact on the development of individuals, the government, other media, even social development and stability, so network public opinion should be paid necessary attention. It is a must to keep on exploring laws of network public opinion, analyzing the causes and effects of real network events, obtain wisdom from the experiences, especially strengthen the guidance and management of negative network public opinion in order to provide a good environment for its healthy development. Therefore, how to administer negative network public opinion is a valuable event.The first part of this article carries up to the backward of public opinion and the connotation of network public opinion, inducing their characteristics and rules. According to the influence of network public opinion to people's life, work, thought as well as to the society, network public opinion is divided into two types as positive network public opinion and negative network public opinion, and a further explanation of positive network public opinion and negative network public opinion is provided. Positive network public opinion and the positive way of negative network public opinion are no doubt good which is obvious to all. However, the negative side of negative network public opinion has had a very tremendous negative effect to the social development and the public's physical and moral integrity. The second part carries on the classification and the analysis in view of negative network public opinion's negative performance. It makes an analysis from the negative effects of negative network public opinion to the network environment itself, to individuals, to media and the government, and to the whole social harmony. The third part gives several comments in view of the performances of negative network public opinion. For in order not to cause the network to become people's non-rational space to give their mood, to mislead people's choices, but to become a platform to truly promote the social progress, stable thoughts as well as individual development, it not only needs to consummate the legal regime to standardize it and guide it, but also needs joint efforts of the network personnel, supervisors as well as each kind of media. It is more importantly to improve nattiness's quality, strengthen the regulation of network public opinion, establish the response mechanism, strengthen the media's function of personal check, prevent the appearance of network misbehaviors, promote the solution of real problems.This article uses document, research, analytical methods and so on. After browsing on-line information, consulting books and periodicals, thorough investigation as well as usually accumulating the information of massive network public opinion, this research subject has been provided sufficient theory basis. Through understanding the actual situation of network public opinion, utilizing philosophy, psychology, the study of public opinion regulation, the study of public opinion, sociology, the study of political pedagogy and some other different discipline's knowledge, synthesizing other scholars'respected opinions, this article has carried on the limits to the connotation and the type between public opinion and network public opinion, carried on the induction to harm performances of negative network public opinion, proposed some own views on how to eliminate the negative influence to negative network public opinion, in order to provide some valuable suggestions and reference for the healthy development of network public opinion.