A Study On The Experience Design Of Mobile Phone Application From The Perspective Of Rural Informatization

At present,with the full coverage of mobile 4G signal and the continuous reduction of telecom tariff and the rapid development of smartphone technology,mobile Internet has been popularized rapidly in our country,which brings great convenience to our work and life,and the "Internet +",mode begins to change the pattern of various trades.And in the vast rural areas around a small mobile phone also has an unusual "revolution." Because of China's rural population base,complex and diverse natural environment,different areas of rural culture,economic level is very poor,from the beginning of the the 1990s has hobbled the development of rural informatization is different from developed countries.First of all,agricultural production has not fully realized the mechanization of digital upgrading,computer technology has not been widely contacted by rural people,based on mobile internet and smart phone technology,mobile phone applications with its low-cost,high efficiency of the huge advantages of the rural important information tool.Some mobile phone applications into the rural households,but also some applications appear some acclimatized,farmers face mobile phone applications show "Do not know,do not understand,dare not use,will not use" problem.The first chapter briefly introduces the background and significance of the research,and puts forward the problems to be discussed.The second chapter summarizes the relevant research results and important theories of user experience design at home and abroad by consulting the literature,combs the user-centered design idea and value,user experience hierarchy model and basic user experience design method flow,and lays a solid foundation for the next research analysis.The fourth chapter analyzes the advantages and disadvantages of the experience of three kinds of mobile phone applications with the rural as the main target market from the aspects of product positioning,user demand,business model,main function flow and interface vision,and gives a general understanding of the existing application experience design in the current market.The fifth chapter gives 11 factors from the four aspects that affect the mobile phone application experience of the rural population,respectively gives corresponding countermeasures and suggestions to further promote the development of the rural mobile Internet.Finally,through a series of design studies,designed an app for farmers to buy and sell agricultural products.