Analysis On Online Video Advertising In China

As the important part of internet advertising, online video advertising reveals the rapid development momentum from the very beginning. It has a vivid image, strong performance and changes the traditional form of photo and word communication. It is a revolution of internet. More and more advertisers will pay more attention on the unique platform marketing value of the new media, and become important means of online video website profit.This paper outlines the online video and online video advertising, it contains the reason for the rise and development of online video history, online video advertising meaning, form and history. From doing this, try to understand the online video advertising in a whole way. Online video advertising is an overall operation of the process, in the online video advertising campaign, Advertisers, Video media platform, Online video advertising audience, are three main online video ads. By analyzing the characteristics of those three main online video advertising, to grasp the interaction relationship in the main body of online video advertising.As the carrier of the online video advertising, Online video is a new type of media, and has the obvious value of communication. The spread of online video advertising is both the return of interpersonal communication and also the reproduction of the agenda setting. It shows the great potential of development and good development prospect lead to scholars of mass communications and advertising academics'attention. The commercial value of the online video advertising also be reflected in the body of Advertisers, Video media platforms, Audience and Advertising. In the advertising operation, how to maximize the value of the AD play, need to have a clear understanding of the characteristics of online video advertising, delivery mode, the construction of industrial chain model.Based on the actual development of online video advertising, I analyzed the new online advertising form——Micro-film from material I collected in the last part, which is the in terms of cause, characteristics of dissemination and operating model.As a new form of online video advertising, Micro-film needs us constantly to analyze it in pratice, only in this way, the online video advertising can develop more steady and large.