Research On The Governance Path Of Network Media Social Responsibility From The Perspective Of Internet Industry

With the rapid development of the Internet industry,the network media has become an important media development position outside the three traditional media of newspapers,radio and television.The increasingly prominent problem of social media social responsibility has been paid by experts,scholars and related media The The social responsibility of online media is based on laws and regulations to the media industry practitioners based on self-discipline,in the pursuit of economic interests at the same time must bear the responsibility of the community and the audience.The media as an important part of the social system,in the face of rapid development of the Internet industry,in the face of fierce competition between the same industry pressure,some online media in order to survive and the excessive pursuit of commercial interests,lack of social media,social responsibility issues more and more Serious,which also on the stability of the development of the Internet industry has a great impact.Network media industry in order to healthy and stable long-term development,government,society,the media industry itself,industry associations should pay attention to the implementation of online media social responsibility issues.How to avoid the imbalance between economic and social responsibility,how to bear the social responsibility and how to better and more effective social responsibility,which is the focus of the development of online media in the process of the development of the Internet industry.This article mainly discusses from five aspects.First,mainly about Xi Jinping on the network media social responsibility overview;mainly from the Internet industry development status,problems,summed up Xi Jinping general secretary on the important idea of network governance and network media social responsibility of the important ideas.Second,the online media social responsibility overview;the main distinction between the network media and online media social responsibility concept,and put forward the new characteristics of the network media,that the network media should bear the social responsibility.Thirdly,it mainly introduces the status,causes and harm of the lack of social media social responsibility.Fourthly,it mainly discusses the construction of the network media social responsibility governance system,mainly puts forward the connotation and construction principle of the network media social responsibility system,and constructs the effective social responsibility management system from the angle of self-discipline,information,evaluation,supervision and restraint.Fifthly,it puts forward the path of network media social responsibility management which is suitable for the development of Internet industry in China.It mainly puts forward the governance path from four aspects: network media government,network media perspective,audience perspective and industry association.