Research On The Communication Strategy Of Brain Science Knowledge In Primary And Secondary Schools In China

In the twenty-first Century,people pay more and more attention to the relationship between brain and education.Education should be based on the brain,brain,brain and brain.Professor Kawashima Longtai of Japan put forward the essence of education is the education of the human brain,the essence of education is to train the brain,improve language,computing,learning,memory,thinking and other advanced functions of the human brain.Scientific experiments show that,after a long,scientific,systematic mental exercise,the average person’s brain will be significantly improved,which is of great importance to improve the public mental quality,cultivate the interests of brain science.As the base of national basic education,primary and secondary schools are the fertile soil of brain science knowledge dissemination,and the brain science knowledge in primary and secondary schools is worth exploring.The group of teachers in primary and secondary schools as a case study,found that although the knowledge of brain science has produced certain positive influence,scientific knowledge of the brain appear attractive increasing trend in the survey,but from the overall,primary and middle school teachers’ cognition of brain knowledge is low,the spread of the effect is not ideal.In view of the above situation,the author analysis the following reasons: first,the survey of the knowledge of brain science knowledge separation phenomenon is prominent,it is difficult to be with the real life and teaching work together;two,the lack of scientific knowledge of the importance of audience brain concept;three,decentralization of Science communicators attention and publicity,dissemination of knowledge the main cause spread is weak;four,mode of transmission of outdated and single,media use is not sufficient;five,the lack of communication feedback channels,communication activities of the lack of continuity and interaction.The effect of communication is the ultimate destination,the dissemination of the opinion of the author,can use the communication theory and from all aspects of communication process(communicators,content,media and audience feedback)put forward effective communication strategies.First of all,to cultivate professional brain science knowledge,improve the enthusiasm of disseminator and professionalism,shaping a good image.Strengthen the construction of talent team,cultivate high level of brain science and education related professionals and reserve forces.Secondly,such as the promotion of interaction,sharing mode of communication,to encourage audience participation.Third,the integration of all media by means of communication: focus on the use of traditional media including newspapers,magazines,radio,television,etc.,and the use of the new media Internet,Internet TV,digital newspapers,mobile TV etc..Fourth,strengthen the coordination of brain science knowledge dissemination among the main results: the government to strengthen the propaganda,improve the popularity of the achievement of brain science;education decision makers make education decisions corresponding research results based on brain science;Ministry of education brain science into the teachers’ qualification examination category.