The Research On FT Chinese Financial News Reports

This paper chooses FT Chinese which is the most successful foreign financial media in the Chinese market as a sample to analyze the financial news reports from June 2006 to June 2016 in FT Chinese network.According to the basic knowledge of news writing and the characteristics of financial news,this paper analyzes the current situation of FT Chinese financial news reports from three aspects:source and position,topic selection and text form.On this basis,this paper combined with text analysis and summed up the characteristics of FT Chinese network financial news reports.With a prudent attitude,FT Chinese network control the news sources strictly.FT Chinese network also strive to maintain an objective and neutral reporting position.At the same time,FT Chinese network show a unique media style by using a variety of text forms.This paper finds that distinctive professionalism and authority of financial news reports is the most important reason why FT Chinese has been recognized by Chinese audiences.FT Chinese adheres to the original and invites professionals in the field of authority for its writing.In the form of text,FT Chinese use the comments and in-depth reports to show multi-point of view,and through the professional perspective to dig the essence of the incident,with professional expression to convey economic information to guide economic life and provide decision-making reference.Financial news coverage is affected by both internal and external factors,including media positioning,news professionalism requirements,political and economic background,audience preference and media competition.n the financial news report,the financial media reports fully consider the influence of various factors.In practice,it is necessary to adhere to the basic concept of self-reporting and to make timely adjustments to help the online financial news reports fit the market demand and win market acceptance.Facing the phenomenon of serious homogenization and lack of influience in domestic financial news,this paper argues that China's online financial media can create a professional team to enhance the ability of professional coverage,report style awareness,expand reporting vision to enhance the credibility and influence of financial news reports.