The Anomie Behavior In Webcast And Its Governance

With the rapid development of mobile Internet technology,the expansion of bandwidth will bring the Internet users from a simple graphic era into a rich and diverse era of the video,the spread of the network media and entertainment have been unprecedented amplification.As a new force in the network media,the network has shown explosive growth in recent years,the size of the network platform users continue to expand,a large influx of capital into the live market.The webcast industry has become a new outlet for the development of the Internet economy.In the short period of time,the network can grow and develop rapidly,which is closely related to the good macro environment,the audience's heart preference and its own advantages.Hundreds of thousands of current network platform,the number of network anchors and the audience is more numerous.The influence of the network is increasing,not on]y gradually established a large,stable audience consumer groups,but also to attract a lot of strong Internet capital investment.While the rapid expansion of the webcast,the impact of increasing,while the lack of direct impact on the Internet broadcast behavior is also a step by step amplification.Pornographic and vulgar content,language violence,violations of privacy,copyright infringement,malicious speculation of anomie behavior,not only affects the webcast of its own development,has a negative impact on the harmony and stability but also to the entire Internet environment.It has become a focus of attention in the academic field and industry to study and solve the anomie behavior in the live broadcast.This paper argues that the causes of network broadcast the anomie behavior is complex,operation management and network platform not only themselves and participate in the webcast behavior and user behavior of anchor,and network broadcast network industry is closely related to the external environment.Including network broadcast platform,lack of supervision mode of profit deformity,over reliance on UGC mode.the anomie of subject consciousness,regulate specific psychological motive,entertainment tendency and influence of industry norms and regulations construction lag.In the webcast the anomie behavior of governance,this paper brings forward the pluralistic governance,to all kinds of good governance network broadcast the anomie behavior must be the rule of management as the leading factor,while deepening the network broadcast industry operation reform,strengthen the autonomy and self-discipline of network broadcast subject and industry.To further improve the industrial environment and network broadcast.