Research On Diversified Management Of Three Publishing Groups In Central China

Since China has carried out cultural restructuring, the economical Characters of publishing group was receiving more and more attention,bathed in the reform of China's publishing industry spring breeze which took on a new look. In the process of enterprise restructuring in the first ten years of the new century,Anhui publishing group, Jiangxi publishing group, Hunan publishing get ahead in the publishing industry.From collectivization to initial public offerings,the3publishing groups in Mid-China have got a leap development,which multi grow in its asset,value and profits. with the decreasing of ipo hot,how to effectively operate a publishing group has been the first priority.After China's entry into the WTO, the competition between China's publishing industry gradually open to foreign capital and the printing business is becoming seriously fierce, and under the double pressures of new digital medias begin to devour the traditional publishing market,therefore the saturated publishing market have been difficult to meet the concept that being large and strong.In this complex environment, the3publishing groups in mid-China contend to choose a diversified management pattern, aiming to change the single management model as well as make a scope economy to expand business income, and to cope with the international media group. However in terms of the international publishing media capital developing road,it is actually a history of diversified management.Many facts also proved that a diversified management pattern plays a obvious part in expanding scale and capital of enterprise.Therefore so how to carry out a diversified management by each publishing group's advantage and prevent each group from excessive investment is our current problem.This thesis start from the background of the publishing industry in China, the foundation of the3publishing group in central China and the current situation of diversified management,compare the publishing group's main business, relevant industry and the related industry as well as irrelevant industry,I think that a moderate diversified management for publishing group play an obvious part in developing its own core advantage and avoid the risk of a single operated model. At last I have given some proposals of solving the main problems in the diversified management.