Ethical Reflection On The Direct Live Network

With the development of science and technology,the popularization of the Internet has penetrated into people's life.It makes people's life style more convenient and comfortable.In the case of network technology becoming more mature,the emeraging of the Webcast,bringing people from the earliest traditional media into the environment of the new media.Nowadays,webcasting has become the object that most people rely on.A series of ethical issues arising from webcasting should deserve our reflection.In the webcast low threshold,low demand,low cost,the network anchor has become a new job.However,their psychology of fame and fortune led to alienation of their values constantly touching the moral bottom line.In the present society,fewer and fewer people communicate with each other,and people place their spirits on the webcast.However,due to the rejuvenation of the audience,their esthetic conception leads to serious loss under the incitement of the main language and behavior.Recently under the impact of webcasts in society,the problems have arised,especially in terms of ethics,have become very serious.Livestreaming vulgarization,profitability,weak awareness of direct broadcast platform responsibility,The Related management organization is not enough moral standards between the subject and the object continue to decline,the values of extreme distortion,serious lack of personal qualifications.From the perspectives of responsibility ethics,value ethics and aesthetic ethics,this essay sorts out the basic theory of Webcasting and finds out the anomie for its subject,audience and contents.According to the phenomenon,the cause of anomie is dug up,and then the corresponding countermeasures are provided to solve the problem of ethical misconduct in the webcasting.By solving the problem,the subject and the audience can realistically recognize the seriousness of ethical misconduct.To solve the ethical issues of network broadcast requires the main body of self-discipline,improve the quality of the audience,the relevant department of supervision,together to protect the healthy development of live webcast.