| The rapid development and maturity of Internet technology and applications have cultivated abundance of growing environment and favorable conditions for new media.With the Continuous Improvement of mobile communication technology and Social Networking Services,there produced a large number of new forms of media products and applications,such as Weibo? WeChat?MediaClient ?live web casting and so on.With the sustaining innovations of these kinds of application,it not only provides convenient and timely access to information platform for broad Internet users,but also sets up an interactive mature platform for media to better understand the audience information preferences.So to speak,technology and application which come from new media environment has greatly changed people's way of life,and has become an indispensable part of people's daily life.While people are constantly enjoying new media technology to bring new life experience,we note that people aer not just prefer to directly make use of the new media to access to relevant information when they are reading a newspaper,doing interpersonal communication and commercial.People's way to watch TV news in traditional media environment is also changing.Fast-pace and fragmentation of life make it impossible to allow people to watch TV news from regular channels on time every day.More people turn to the Internet actively to search video news in need.In such a background and premise video news online emerged.Video news online has retained not only professional production level and strong information resources of traditional TV news,but also grasped the transmission features of video news in new media environment.On the premise of convenienting more audiences,Video news online strives hard to achieve timeliness and universality of the dissemination of information.Meanwhile to be different from the characteristics of one-way transmission traditional TV news,Video news online enriches the audience's participation and interaction tremendously.People can not only post comments to Video news online,but also can share it to friends or to self social platform to catch more people's attentions.The application of the new media technology makes the forms of monotonous initial television news turn to various and abundant.In this research,we based on the origin and development of video news online,elaborated the current state and hot areas of Video news online.Then we attempted to establish a set of evaluation model for communication impact of video news online in new media environment.We hope that when applying this evaluation model in actual operation,it can not only provide decision support for audiences when they are discriminating and choosing video news online,but also can play a certain reference in editing,production and disseminationg of video news online for media agencies. |
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