| Based on economics, econometrics and communication theories, by sorting out and analyzing the content, elements, mechanism, and the basic discipline of the management of news TV media communication activities.,the study analyzed the correlation between the communication and management, discussed the modes and strategies of news TV media transnational communication, and built up objective quantitative evaluation system of measuring news TV media transnational communication capacities. This study applied first-hand information and real case to take empirical analysis about the transnational communication capacities-building activities of CNC, the global news television institution undertaking the transnational communication created by Xinhua News Agency in China, and also made specific policy recommendations about China's news television communication capacities building.The specific contents are as follows:(1) the study discussed the influencing factors of the news television media's transnational communication capacities. It is found that transnational communication capabilities of the news TV media mainly included two aspects:one is the level and capability of news information gathering and communication of the channel, and the other is market management capacity which support the media transnational communication.The study sorted out and discussed the process of development and the main features of some well-known world-class news TV channels, and generalized scientifically the basic elements of news TV media transnational communication capabilities.(2) This dissertation studies properties of the quasi-public goods of the news TV media, and cleared out the government dominance of the news television media, and also provides a theoretical basis for the use of market resources news TV channels. The quasi-public goods of the news TV media implies that:government support and market-oriented operation are both important. For enhancing the transnational communication capabilities, it is of long-term strategic significance and also strong practical value to take full advantage of the configuration of social resources and corporate markets business and technical advantages, establish and maintain the news TV channel of part of the public goods nature, and explore the construction and management mode of Chinese characteristic transnational news TV channel.(3) The study made exploration on how can China's news TV medias improve their investment and management activities with emphasis on political effects, the pursuit of propagation effects and social influence. Complying with the rule of international communication, the study summarized an industry evolution rule by considering news TV media as an industry from the perspective of industrial economics, which would make up for the current limitation of academic research in transnational operations of the television news media.Through theoretical and empirical analysis, the study revealed the correlation between the communication activities and management activities of news media, and also discovered the correlation between the communication results and the market operating results and consistency of the goals as well..(4) The dissertation constructed an evaluation system of transnational communication capacity for news TV network media.Scientific, objective and accurate evaluation of transnational communication capacity for News TV media, is one of the urgent and basis work to strengthen the international communication capacity of Chinese media. As constrained by the non-quantitative and subjective sensitivity inherent in news communication, the current studies both at home and abroad on evaluation of the media's transnational communication abilities tend to stay on the level of subjective feelings and qualitative description.Through in-depth study of the Chinese media management system, fully absorbing the successful experience of the internationally renowned transnational media organizations and transnational propagation, on the basis of the combination of quantitative and qualitative analysis, and with the tool of econometric, the study explored the evaluation method and evaluation system of transnational communication capacity of News TV media, extracted the eight core indicators for assessment, set up the basic framework of the evaluation system, and for the first time, established a more scientific and rational practical evaluation system.(5) Sponsored by the Xinhua News Agency for overseas broadcast,CNC, composed of multiple television channels and television networks promoted by affiliates and subsidiary units, has been clearly defined by the States as an important part of construction engineering to strengthen its transnational communication abilities for China. As China's first international news television media organizations, the daily average of collection volume of CNC's Global TV News has reached1000minutes, ranking first in the international television news industry.The study analyzed the CNC s breakthroughs in transnational capacity-building and market development, made summaries of enlightenment of CNC's experience on transnational communication capacity-building activities for Chinese news media, explored the transnational communication and business philosophy of the television news media suitable specifically for the Chinese situation and also the media integration under the new mode of development. The study is of particularly important practical significance.(6) By analyzing the international situation and international spread pattern, on the basis of in-depth study of China's first transnational news TV institution-CNC's creation process, communication capabilities and management capacity-building practices, it is concluded in the study that the key of build-up of transnational communication capabilities in China's news medias lies in the reliance on market mechanisms to create their own core competitiveness. It is necessary for China News TV medias to take the road of government support and market-oriented. Meanwhile, it is recommended that China's News TV medias should learn to grasp the historic opportunity of the new media revolution, the direction of development of the digital network, take advantage of new technology, make better integration of digital network with TV work, which will further enhance their transnational communication capabilities.
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