Study On The Humanities And Social Sciences Books Publishing In CHINA SOCIAL SCIENCES PRESS

In recent years,the publication of social science books has become more and more prosperous,ranked second consecutively in the market segment share price.China Social Sciences Press meets the needs of the times,a series of high-quality humanities and social sciences books with both social and economic benefits have been published,good results have been achieved on the way of professional academic publishing.In this paper,the objectof study is the humanities and social sciences books publishing in China Social Sciences Press,adopts content analysis,literature research,field investigation and case analysis,analyzes its publishing situation.This paper consists of six parts.The first part introduces the purpose and significance,research status and research ideas as well as research methods;the second part mainly carries on the SWOT analysis to the humanities and social science books publishing in Chinese Social Sciences Press,and summed up its competitive advantages and disadvantages as well as opportunities and challenges;the third part discusses the publishing features of humanities and social science books in Chinese Social Science Press;the fourth chapter introduces the successful experience of its publication;the fifth part points out the problems existing in the process of book publishing;the last part puts forward corresponding countermeasures,such as strengthening the integration of resources and increasing utilization,rich marketing methods and Improve promotion ability,accelerate the development of digital and stereoscopic.