Investigation Report On The Current Situation Of Chinese Forestry Media Integration

With the "Internet plus" and the Internet technology unceasing popularization,"media convergence" gradually into all aspects of life.It has become an important issue in our industry,academic field and politics.In view of the "media convergence" of forestry industry,not only to the level of forestry ecological culture even enhance China's cultural soft power has urgent,real,positive significance,also for each forestry digital media play a role in promoting the transformation.The rapid development of forestry in China has led to the development of its media.Forestry media is playing an increasingly important role in publicizing the national forestry policy,publicizing forestry information,promoting the marketization of research achievements,and accelerating the development of modern forestry.The emergence of new media is a double-edged sword for the development of forestry media.It can not only bring about the rapid release of information and many advantages,such as getting more ways to get it,and so on.At the same time also can bring negative influence like information it is difficult to distinguish.Traditional forestry media is have a certain advantage,in the future,it is only necessary to integrate the two forms of traditional publishing and new media publishing.through the professional orientation,multimedia,common development,adopted the policy of various marketing strategies,and seize the opportunities,forestry media will be able to show a strong vitality,and make due contribution to China's forestry development.Forestry has a lot of other professional cannot replace the content of the rich resources,so the article to our country forestry journals in media,newspaper,Internet,television,press,a total of five media system for field research.By analyzing all the data and information media system,understand the current situation and problems of media convergence related to find breakthroughs,put forward the relevant countermeasures and suggestions for the problem,for our country forestry media to find the right under the background of media convergence development transformation.Therefore,the research on the development of forestry media integration is of theoretical and practical significance,which is conducive to China's forestry development and ecological construction to show its image and voice.