The Application And Research Of Modeling Elements In TV Column Packaging

With the development and application of new technologies in recent years,the industry has been affected by the results of science and technology,the development of the television media industry has become increasingly mature,form and type is also unprecedented.At the same time,in recent years,the rise of the network media and mobile media are also developing rapidly,the traditional TV media to face the industry and the outside world of enormous competitive pressure.Brand building is not only a unique strategy of traditional enterprises,has spread to various fields,brand building is an effective means to establish competitive advantage in the market,the industry is also more and more attention to brand building.Of course,the television industry is no exception,the development of brand building to promote the TV programs and channels,can increase the column recognition,improve the ratings section of TV column by column packing to achieve brand building,reach a better ratings,the increasing benefits.Other elements,color,sound is the three elements of TV column packing,other elements occupy a large proportion in the rational use of other elements can have a good visual impact on the audience,the formation of rapid identification,help build a good audience base,realize the brand construction.This article through the Heilongjiang satellite TV film and television channel package,to study the application of modeling elements on the column packaging,draw more experience and skills.For column packing of Heilongjiang satellite TV television channel from the other elements of the angle,packaging is the theme of 2016 new year new year,through the design and use of other elements,determine the core graphics package,the gradual completion of each part of column packing,finally complete the TV channel "golden monkey spring festival lunar new year stalls in the revision package.