Tv Investigative Reports Part Of Brand Building

This is an article of exploring television investigative program brand building, based on the effect in the society media of the television investigative journalism program in recent years; it is about the need for its brand building and development strategy of different times. First, the article will show the purpose of brand building about the television investigative journalism program, and descript the brief domestic and abroad questions about the research status and research methods. Second, The paper analyzes the television investigative reports and brand issues, and then described the significance of brand building of the television investigative journalism program. In this paper, the next part is about the television investigative journalism program in the process of brand building strategy followed by importing,growth and development of the three stages of development. At the conclusion of this article will investigate the problem of the television investigative program brand building.