Provincial Television Editor Of Innovation And Brand Building Research-henan TV "meets " Die Case Study

These days, the majority of provincial TV has to conflict with the development of Economicglobalization, and the impact of digital media, also it has to face the Competition of the peer TV which, likethe CCTV or other provincial TV, even the overseas media. It has some issues, however, that the Reducingthe sense of social responsibility and Pan-entertainment so on, result in the provincial TV has a difficultenvironment to running its businesses. There are some strategies to solve the above problem, one of thestrategy is to create the new part of program and the another one is to create the famous brand of program.This essay will studies the program “the interview before sentence” to discusses how to use the editingInnovation and establish branding to do the branding analysis. This article also will depends on theanalysis of the program’s creating process, features and operation, to find out the Breakthrough of the showon the new edition way, and point out provincial TV is going to creating the new program should be fromedit concept of show, content of show and production of show the three aspects to starts, firstly, the creatingnew concept of show should training the editor’s sense of innovation and the focusing of demands of theaudience, secondly, the creation of content of show should to consider the option of topic and how tointegrate the all of topic in the entire show, the last but not least, for the editing Innovation not only needsto flexibly use a variety of performance, but it needs to highlight the pretty of art in the performance.This essay also through analyze the core value of the program, to explore the program’s running model,and firstly, point out the provincial TV has to define the classification of the various aspects demands of theaudience, and budding a brand which it has an special idea, rich content and personalization, also, it use thescientific marketing method for media management, at last, it needs to note that the brand ofpost-maintenance and on the basis of innovation and breakthrough, when the provincial TV isimplementing the branding strategies.