Research On Broadcast Website Broadcasting Strategy

The video website broadcasting strategy is a new concept that has emerged in recent years.It is driven by advanced technology,based on innovative techniques,and ultimately achieves a win-win situation in the collision between the two,reflecting the network video platform and television media.The new changes that have emerged in the evolution of the Internet during the evolution of the Internet.The article believes that from the perspective of media evolution,the media as an extension of human senses,humans are constantly pursuing new media technologies to satisfy their own sensory needs.Therefore,the article will be based on the current status of the implementation of the video site broadcasting strategy,the video site broadcasting and broadcasting strategy as an independent research object,a relatively rigorous scientific research method as a whole grasp,integrate ideas from all walks of life to determine its basic connotation,It also clarified a number of confusing concepts,subdivided its specific performance types,explored its internal driving forces and the reasons for media development.On this basis,it explained the causes of the rise and selection of video site broadcasting and broadcasting strategies,summarized their prominent features,and analyzed their influence and development trend.In addition,the article attempts to explore the heights of the evolution of the Internet,analyze and remove other factors that affect the formation of broadcasting strategies besides TVs,and conduct a full range of video site broadcasting strategies,including media ecology,Internet marketing,and media capital operations.The dialectical analysis explores the inherent phenomena and potential laws contained in it,and attempts to construct a relatively complete theoretical research system.This article combines a wealth of cases and a large amount of data,integrates the theoretical knowledge of communication science,sociology,marketing,biology,and many other interdisciplinary subjects.It uses literature research methods,comparative methods and deductive methods,case study methods,and other relevant research methods.The complete picture of the implementation and development of the "Video Website Broadcasting Strategy" has been presented in a clear and complete manner.It not only provides a new vane for the development of the video market,but also sorts out the transformation road for traditional TV stations.This article and the video website media evolution and hybridization research correspond to each other,forming a whole,which has great research value for exploring the media environment of the video site and the broadcasting strategy.This article is divided into five chapters.First of all,the author introduced the research background,research significance and related theoretical concepts of the video website broadcasting strategy,and focused on combing the development of domestic and foreign video websites and their research on broadcasting and broadcasting strategies.Second,the author of the video site broadcasting strategy The relevant concepts have been explained and defined,and the development and scale of the playlisting strategies have been summarized,and the basic modes of the playout strategies for major video sites at the present stage have been highlighted.Then,the author introduced the formation motives of the video website broadcasting strategy,and analyzed the implementation effect of the video website broadcasting and broadcasting strategy.Finally,by synthesizing the above research results,the relevant research conclusions have been drawn,and the major problems and threats facing the current broadcasting and broadcasting strategies have been analyzed,and the focus of the future development of video websites has been considered.