The YUELU ACADEMY Pop-up Book And Augmented Reality Display Design

Yuelu Academy is a treasure of Huxiang culture,and one of the four famous academies in Chinese history.After two thousand years of baptism,it has its own unique cultural connotation in literature,history,architecture,landscape,aesthetic philosophy,etc.In the Virtual Yuelu Academy Project as the sub topic of the research on the creative design public service technology based on Hunan culture,through digital cultural integration,model updating and technological innovation,the integration and collection among the creative design,image promotion,arts and crafts and other special industries in Yuelu Academy are improved,to develop and promote emerging cultural industry and cultural industrial upgrading.Also,the international communication and promotion of the traditional cultural brand of Yuelu Academy are strengthened with the modern network technology.In this paper,on the basis of the combination between the new technology and the traditional culture of Yuelu Academy,the Virtual Yuelu Academy' cultural creation was thought and practised in the form of the Academy gift cultural creation.There were the design and creation of the paper 3D book with Yuelu Academy as the theme,where the gifts were endowed with real significance.At the same time,the augmented reality technology of Virtual Yuelu Academy was fused into it,to break the limitations of traditional paper media.The final creative product was taken as its image card,to externally give publicity to and promote its culture.Guide people to understand college landscape culture in new visual forms,to enhance the awareness and understanding of traditional culture.The status quo of traditional regional cultural creation was discussed first in this paper,as well as the trend of combination between new technology and Chinese traditional culture and their relation.Although the two were set up in two distinct periods and times,they were significantly and effectively interacted in the current information age.The innovation of the thesis lies in the following part:First,the author puts forward the topic that the new media technology should be combined with the display of Chinese traditional cultural products.Next,the author constructs the garden landscape from the view of the visual design in a funny way.The author makes the two-dimensional figure dynamic by using figure and video processing software.According to the landscape environment and the prospect,the dynamic styles are constructed.In addition,the author puts forward the basic method to make the landscape prototype a visual plane.At last,the author shows the cultural creation through the way of enhancing the reality.Under the spread trend of digital platform,the demonstration and the promotion platform of cultural creative products shifted to the mobile terminal.That the pattern of dynamic figures and the three-dimensional visualization is virtual can help it merge the real display room.Therefore,more possibilities can be formed.Later,in the form of case,with the combination of new technology,the trend and reasons of the promotion of traditional regional culture were analyzed.Then,through the analysis of audience of the creative culture of the Yuelu Academy as well as the analysis of product features,the necessity to integrate,transform,inherit and develop Virtual Yuelu Academy Technology was obtained.In the practical part of this paper,the feasibility of three-dimensional book was expounded.Considering from the remaining,interaction,region,aesthetic,education and other factors of the cultural creation,the 3D book as the information recording carrier with the combination between tradition and innovation,was still an item with the greatest popularity which was the most easy to be preserved,and the closest to life.In the practice process,a set of ideal stereo book structure design plan was obtained through repeated experiments.The cultural data in the database of Virtual Yuelu Academy were extracted to create a map,and the achievements of design experience of a set of three-dimensional books in Virtual Yuelu Academy were output.The innovation of this paper was as follows.First,the new media technology was combined with Chinese traditional culture products experience design practice for integration and transformation;Secondly,the three-dimensional book interest was built for college culture from the perspective of visual design.On the basis of landscape and narrative,the three-dimensional performance was established,to propose the basic process and methods to transform the landscape and culture of Yuelu Academy into 3D books,The design of 3D book was taken as the carrier,and the virtual technology and stereo vision were combined to show the scene space of different dimensions,to form more possibility,so that consumers could have retained value after the purchase.At the same time,there was a certain significance in education.The design and development of cultural and creative products,were becoming the focus of attention in the society.How to take cultural gifts as the carrier,agglomerate the essence of regional culture,and support and influence the local cultural life,was the problem to be thought about by designers in the development.In the construction of three-dimensional books of Virtual Yuelu Academy,taking the transformation from the Virtual Yuelu Academy Technology Achievements into real creative gifts as a starting point,it was hoped,to provide a preference for the promotion and retained value of the cultural and creative products through such sharing of thinking and practice.