Research On Application Of O2O Of Government

In the background of "Internet + government",the new media of government affairs shows a diversified pattern of development.Government agencies continue to try all kinds of government new media platform,formed a government website as the main body,microblog and wechat as the "wings".With the rapid development of mobile Internet,public user habits change.New media of government continue to explore a new development model.Among them,the application of 020,because of the connection of government services online and offline,become the new paradigm since 2014.The application of 020,forming online and offline service closed loop,to achieve the transformation of the government new media from the media function "to"service function".The 020 application of E-government in the new media after the"single channel interactive "," multi channel application "and" third party embedded"three stages of development,has become a common means of public access to government services.The public through new media platforms diversified,with the line under the closed mode,one-stop service model and online payment mode of 020 application model,can directly reach the government departments,access to government information and government services with.The enlargement of the application of 020,application of means continuously enriched,e-government 020 application to reshape the role of government,government process optimization,government service innovation has a positive effect.The application of 020 momentum is fierce but there are also many problems.The heavy construction technology oriented light operation,lack of coordination of the "information island",and lack of online supervision mechanism,will become the chief obstacle factors in the process of 020 application.To solve these problems,the new media in the 020 application,should set up the product operation thinking,building a professional operation team,improve the service efficiency of the online evaluation and supervision mechanism.See government product vision,to market standards require the government new media,new media to make the government the new vitality,let the 020 to better serve the people.