The Research Of The Live Broadcast Of Government Affairs On New Media Platforms

In 2016,with the deep development of mobile Internet technology,A variety of live applications platform express an explosive growth trend.More and more people pay attention to the network direct seeding which is becoming the fastest growing field of network culture industry.Live broadcast has become a new trend.In this context.The new social media used in the government has made a great progress.Government broadcast platform began to move to the mobile terminal,Government Mobile broadcast came into being.In this paper,the author takes the Government Mobile broadcast as the research object,and sum up the development process of the China Government Mobile broadcast through the analysis of the data of the Government Mobile broadcast' s events in recent years.According to the time,the author divided it into three stages,and clarified the significance of the mobile government broadcast on the government information disclosure,government services,government image building,marketing and other aspects.However,beyond all doubt,there are many problems in Government Mobile broadcast,such as the difference of the quality of live content and the excessive entertainment content because it' s just new things in the bud,Therefore,how to use better and improve the Government Mobile broadcas t better,establish a long-term mechanism,has become a problem worthy of study.In the realistic background of "Internet + government service",The new media platform has expanded the scope of government communication.It enhances the interactive effect of government communication and expanded the mobile terminal government from the media application areas.It is of great significance in government information publicity,government service and government propaganda.Meanwhile,Government live broadcast is mainly used in three aspects:One is for public service,Two is applied to administrative law enforcement,and three is a comprehensive application.The extensive application of government live broadcast,on the one hand,docked the two public opinion fields of officials and civilians,On the other hand,it optimizes the government management.this paper mainly studies the rise,application field and development strategy of the Government Mobile broadcast.From the perspective of communication,this paper analyzes the new interactive experience of the Government Mobile broadcast to create a service-oriented government and the chain operation mode of direct seeding activities.Also,This paper introduces the problems encountered in the current development stage and try to give some suggestions to how to solve the problems.However,For the live market,which is in the rising period and has yet to be cultivated,exist many problems such as impetuous live environment,uneven content quality and communication barrieris.Therefore,the government should establish a long-term mechanism for new media from the system,Strengthening content management,Further broaden the scientific path of the development of government live broadcast.