The Design And Implementation Of Oriented E-Commerce Enterprise Commodity Marketing Management System

Online shopping has been developed rapidly since the e-commerce birth,and this has become an indispensable part of people’s daily life.As the front-end business platform of B2C and C2C e-commerce,commodity marketing management system can bring convenience to the transaction of e-commerce activities,save manpower,material resources and financial resources.Therefore,the research and development of an e-commerce oriented enterprise marketing management system is an important subject,because of its have powerful interactive function.The system can exchange information between the user and the business convenience,greatly improves the portability and rapid exchange between enterprises and customers and enhance the enterprise sales.In the designing and development of enterprise product marketing management system,we use JAVA language to develop,and use JSP technology,object-oriented analysis and design method and UML modeling language.We also use SQL Server 2014 database.In addition,the system architecture uses the browser/server mode,and the technical architecture of system uses SSH and MVC.It is propitious to improve the efficiency of development.Object-oriented Commodity marketing management system achieved the basic information,commodity,sales,after-sale,billing management and reporting analysis management.The basic information management includes account management,shop authorization,logistics management,membership management,print template management,basic settings,promotion management and message management.The commodity management includes commodity information management,exception table management,inventory uploading and portfolio management.The sales management includes order,delivery and other management.The after-sale management includes package signing,after sales order creation,after processing.The billing management includes abnormal bill management and special bill management.The reporting analysis management includes commodity report management,order form management and other report management.The using of electronic commerce enterprise commodity marketing management system responds to the development trend of e-commerce technology.It strengthens the interaction between users and businesses,promotes the level of corporate marketing and improves the enterprise competition in the fierce market.Of course,the marketing management system also has some deficiencies.The system function can be more comprehensive and the system performance also has a lot of room for improvement.