From Static To Moving-Research On Dynamic Design Of Brand Visual Identity

With the sustained and rapid growth of the national economy,the comprehensive national strength has been increasing,China's civil aviation transportation develop rapidly,the total turnover of transport become the second only to the United States of the world.The rapid development of aviation industry not only benefited from the relative advantages of the travel efficiency and environment,but also benefited from the rapid economic development,the market demand of urban and regional interconnection.However,the aviation industry itself is not perfect,value machine security queuing and complex process to bring passengers fatigue,the flight experience is affecting people's impression of the aviation industry.Therefore,to rethink their logical relationship with market demand and provide better service,our aviation industry can continue to develop.The advent of new interactive times represented by wearable equipment provides an excellent opportunity for the aviation industry to redefine services and create new market preferences.With the rapid development of Internet and artificial intelligence,the miniaturization of personal electronic equipment,wireless connectivity,Bluetooth and GPS technology are maturing,Google glasses,Apple Watch,Microsoft HoloLens and other intelligent wearable equipment gradually to the market,these products gradually become the main entrance to mobile internet,and infiltration in traffic,medical,entertainment,security and many other fields.In recent years,the development of aviation service mobile phone applications,the initial wearable equipment applications,verified the wearable equipment in the field of aviation services broad prospects.Through the investigation and analysis of the current situation of the passengers,information service,it points out the many limitations of the current domestic user experience in the process and the current situation of aviation information service,and proves the feasibility of wearable equipment in the air information Service,and has formulated the corresponding design principles.In the design of wearable information Service system,the paper gives a more comprehensive feasible scheme around the functions of information Service system,process design,interface design and wearable equipment design.Aiming to explore the necessity and feasibility of the change of the service and operation mode of the aviation industry in China,the design scheme of wearable information service system can be put forward.