The Research Of Spreading Features In Public Welfare About CCTV's "Waiting For Me" Program

With the innovation of media technology,television programs have evolved from a relatively single content form to a wide variety of programs that provided contents with pluralism and diversity nowadays.TV public service program is becoming one of the most important program forms which will be produced by adding the concept of public service and it will make the most use of television media platform influence to guide public opinion as well as spread the concept of public service.In 2014,the first file public service program "waiting for me" launched at CCTV integrated channel.Instead of adopting forms in the past which combined public services with entertainment elements such as games or sports,it took a simple communication,weakened entertainment elements and gained strength throughout the country to supply practical trainee rescue with public character.Relying on the full range of authoritative "full media public service tracing platform",thousands of people have successfully found their lost relatives."Waiting for me" has become the longest broadcast and the most influential public service program.This paper mainly studies the characteristics of public service communication of "waiting for me".On the base of analyzing the background of program,process content and social repercussions,this paper mainly focuses on refining the full range of propaganda.The producer and director of the program try to grasp the public service positioning.Host and guests deliver public service theme with their own unique humanistic communication.The use of suspense settings and other artistic expression in narrative story as well as the real tracing story of ordinary people together presents in the program for the purpose to achieve real reunion scene between trackers and losers.Relying on establishment of the "full media public search platform",It has opened up the bridge of program with tracing,audience,as well as the audience with the trainees,achieved online and offline interconnection and constructed a new model of public service spreading.The fourth chapter summarizes some of the production experiences of "waiting for me",such as the subdivision of public service areas,the capture of public service theme,and the achievement of professional spread.We hope to have some inspiration for the development of other television programs throughout the integration of new media,the national power to play,and the achievement of the public power.