Study On The Niche Marketing Strategy Of Books In Digital Era

Twenty-first Century as the digital age,digital technology is developing rapidly.The development of digital technology has brought great changes to the field of publishing,convenient and efficient way of electronic reading has been the majority of people like.But in the digital era,the rapid development in science and technology,in the background of market differentiation and the audience is more and more serious fine pursuit of personalized,development of niche books has great potential.At present,the minority has become an important part of the book market,a major trend in the digital age,most of the contents of the book,sales channels,marketing has a direct impact,is not conducive to the all-round development of the small public library.The niche book marketing in the digital era in the background,on the face book marketing minority problems in the finishing,and use 4P and 4C theory of niche book marketing problems to solve,for the development of small books provide a theoretical basis to optimize the niche book content,channels so,niche marketing strategy can better meet the needs of the development of the digital age.The advent of the digital age,fine market differentiation has become more and more serious,people pay more and more attention to diversified and personalized demand,to some extent,the existence of minority books just to meet the needs of the people.But the arrival of the era of digital publishing,also means marketing will have a certain change,the minority is no exception,the digital age perhaps can achieve more accurate marketing niche books to.Through the study of the small public library in the digital age under the impact of the problems faced,and puts forward corresponding solutions,improve the minority marketing strategy,so that the small public library to the development of better.