Research On The Rise And Development Of The Book Club APP

As an important form of modern reading,reading club plays an important role in building a scholarly society and advocating reading for all.With the continuous development of Internet technology,the combination of Reading Association and it is getting higher and higher.New media fragment communication,reading shows network community,and "knowledge payment concept" is constantly recognized by the public.Business forces have a keen sense of the audience's lack of group knowledge and the objective needs of the development of the book club.They have successfully involved in the shaping and interpretation of the book club,combined the cultural core of the book club with business knowledge services,and carried out the book club through mobile app It has become a new form of reading association development.Based on the Internet and through the commercialized operation,the book club app,which provides diversified and personalized paid knowledge services for users with original and reproduced knowledge products,has become a new engine to help the in-depth promotion of reading.This paper takes the book club app as the research object,analyzes the rise of the book club app due to national policy orientation,the development of mobile Internet technology,reading network socialization and other factors;Its professional reading guide ability and super reading ability can greatly improve the user's book selection and reading efficiency.However,there are fragmentation and utilitarianism problems in the content setting of the reading club app,and homogenization problems in the service provided.In view of these problems,the author puts forward several feasible suggestions: the book club app should refine the target audience,deepen the characteristic content to enhance its core competitiveness;improve the evaluation feedback mechanism,pay attention to user experience and product after-sales;maintain the social economy,and decentralize to enhance the interaction and communication between users and the sense of community belonging.