The Logic Of Thinking In The Scene From The Perspective Of Construction And Maintenance Of Its Community Of User

The arrival of the era of mobile Internet has brought new changes,the spread has been from the flow of the dispute to become the scene of the dispute,from the attention economy into the intention economy".Is the so-called scene was the world,the scene has become an important force in the era of mobile internet.It is of vital importance to grasp the scene for the operation of the community.Therefore,according to the scene,to find the right discourse system,ideas,values and different ways of thinking and so on,accurate communication,to achieve a multiplier effect.The typical logic thinking community as more successful,it takes "knowledge" as the scene will,through the content,brand,industry chain,user activity,and other ways of operation,become a peer of the Kabuki Kabuki,his attempt from the media and the community operation has certain significance.This paper is divided into three major parts,the scene theory,the characteristics of the user and the way users maintain.The first part of the "Scene" theory mainly introduces the origin and the related theory of the scene,the scene scene application,and community relations;the related characteristics,the second part mainly introduces the logic of thinking of user needs and pain points;the third part of the user maintenance is the priority among priorities of the plate,this part is mainly from the construction of brand community,establish a connection,security mechanism,industrial chain four aspects step by step tells users to maintain the logic of thinking way.This paper mainly uses case analysis,reference books and the knowledge of science and technology website in the latest articles about the scene and the community to learn,study brand scene theory community logic thinking users maintain,provide some feasible references for the present from the media and community user operations,and for future research to bring new ideas.