Study On The Construction And Maintenance Of JRS Community In Hupu Pedestrian Street

All the modes and contents of human life are carried out in or by groups,and the most important feature of human life is group.Maslow,a famous American psychologist,pointed out that people need a sense of belonging to a group when analyzing the hierarchy of human needs.Increasingly mature contemporary Internet environment,people communicate each other means more and more diversified,face huge amounts of information and multiple channels,the user is no longer alone to browse,organize,and decision making,they will be a set of social form and rule,framework and structure combined with the Internet,has formed such a network community than human social reality more freedom,more convenient interactive community platform,so as to get rid of limited space and time,promote the development of a group relationship based on common interests.With the expansion of network community scale and traffic,the construction and maintenance of community culture are brought into being.In 2004,Dr.Cheng hang from the United States founded a basketball BBS named "hoop CHINA".At first,BBS had only over 1,000 active users,but now hupu has 50 million monthly active users,and formed a straight male community with "JRS" as the group.Under such a development situation,Chinese online community has gradually stepped into a new community interaction mode of brand loyalty and community commitment,and JRs community of hupu pedestrian street can be regarded as the representativeof this interaction mode.This paper combines the relevant theories of network community in communication science with the community theory in sociology,and tries to explore the special operation mode of hupu pedestrian street community from the aspects of its construction elements,maintenance mode,group behavior and psychological characteristics,and find out the value maintenance mode that is different from the mainstream network community.At the beginning of its development,the sports-based pedestrian street JRs community had a large number of male users.In the later stage of its flourishing development,it aimed at male users to build a utopia in an entertaining and grounded way,so as to create topics and gain traffic.This docking method is unprecedented,full of bold imagination,but also for the success of the tiger pug.But then the official community management is out of control,the core of the community began to slip into the vulgar,nihilistic abyss,in popular terms is slowly become "micro-blog",the paper pointed to put forward the rectification measures.As a senior pedestrian street community users,I hope my research and thinking can make this emerging,potential community in the future more development and growth.