Effect Study Of“Hours Of Volunteer Service” Motivate Mechanism Used In The Public Welfare Information Service Platform Operation

Now,the Internet technology is developing rapidly,crossing into all levels of people's life in study,cultural learning,the politics and economy of the country and social regulations.In recent years,the service industry related with people's lives in every point is gradually making an integration with Internet.To meet the requirement of the development of service industry and volunteer service,the governmen has promoted and updated the operation of "public service information service platform".The platform manages volunteers by real-name registration,and keeps record of the users ' volunteering service hours.As an promotional mechanism,the volunteering service hours takes an exclusive part with advantages.The investigation is to connect related theories,such as communication and organizational theory,and investigates the effect of "volunteering service hours" motivational mechanism used in the operation of information service.The paperwillconsult,analyze,mix a large numbe of documents to conclude the development of Internet public welfare.It will also list the meaning which the motivatio mechanism brings to platform operation,and compare the effect on the process of design and practice of volunteering service hours motivation,with motivational theory.The investigation will make an analysis on the data presented by individual case through individual research way,aiming special examples under special condition.Comprehensively discussed that the volunteering service hours does not only apply to keep user's data,but also to the implement of policy from quantity recording to converting.It is in accordance with the motivation,orientation,maintenance in motivation theory,and it will connect the effect bringing to users with the reinforcement theory in motivation theory.It will identify that the volunteering hours motivation mechanism willl bring many positive influences to the operation of public information platforms,such as increase the participation of users.