Image, Body And Consume

This is a show's times. Today, media culture is so prosperous, theappearance of the TV beauty competition program makes the beautycompetition activity with a long history already transform into a TVBeauty Contest Show one after another, what it bore the weight of hasalready not merely been " beautiful standard ", have been given moresymbol meanings yet.According to background of one's own development of TV, the TVbeauty competition program arises at the historic moment under thepushes of mass culture and "entertainment" spring tide, it is a kind ofform of expression that the TV program innovates under a market-basedcondition, it is the response to the daily TV melts, story, entertainment.According to social culture background, the TV beauty competitionprogram is the affirmation to the male right culture of the traditionalsociety, to a kind of misleading of female value, at the same time it is themodern consuming society and consuming culture's outcome, and hasoffered the hotbed for the prevailing of wind of consumerism to a certainextent.Seeing that the research to the TV beauty competition program ofdomestic academia has not been fully launched yet at present, I regard ourcountry's contemporary TV beauty competition program as the researchobject mainly, attempt to proceed from the multidimensional visualangles of mass culture, feminism, consumerism. I will probe into thereason why the TV beauty competition program springs up, and therelation with female value, consuming culture, and I also expect tosuggest my own opinion on development of the TV beauty competitionprogram. For this, my thesis will discuss as the follows.The preface introduces the cause and purpose of this thesis, thedomestic and international overview that studies about the TV beautycompetition program at present, and the studying methods which I willuse.PartⅠspeaks from what is beautiful at first, reviews the history ofthe beauty competition activity at the same time, explains the standard of women's beauty competition and changes of beauty competition history,in order to seek the origin of the TV beauty competition program.PartⅡtakes mass culture as background mainly, discusses therelation of the reason why the TV beauty competition program rises andpresent development.PartⅢsets off from feminism visual angle, through an analysis ofsex and power, it is duplicating to male right culture to reveal the beautycompetition program essence of the TV, and discusses the delicaterelation between the TV beauty competition program and female value.PartⅣsets about from the relation between consuming society andbeauty's economy, reveals the "body" consumes' secret that veiled andconcealed by beauty competition.PartⅤis mainly the summary the current situation and futuredevelopments of TV beauty competition program, and put forward therelevant solution on its development problem.In the epilogue, I emphasize the important role of TV beautycompetition program once again. And I propose that TV screen suffusedwith "selection beauty" phenomenon today, the TV beauty competitionprogram is in entertainment masses, should guide people's aesthetic andvalues correctly, propagate the true, the good and the beautiful, enablethe TV beauty competition program to really come back beautifully.