Research On The Difficulties And Solutions Of Chinese Mainstream Media Convergence

In 2014,was the first year of the personage inside course of study is called media fusion,4th meeting of the central comprehensively deepen reform leading group through the "about promoting the development of traditional media and new media fusion guidance" has in the past nearly four years.Put forward to deepen the reform in the guiding opinions on the media landscape,accelerate the realization of the integration of traditional media and new media,promote the propagation force and credibility of the mainstream media,influence and the guiding force of public opinion.Today,all of these must follow the objective laws of social development,respect the objective reality of the development of traditional media and new media,in this paper,it introduced the Internet thinking,organization structure change and get the advanced technical support,can be realized step by step.The practice path for the integration of the mainstream media,numerous ventured into the mainstream media in the new media,expand new business and develop new products,but the essence of the integration with the actual problems have not been fundamentally solved,fusion development are under the yoke of curing mode and internal cause originated in the concept of myth,complicated system,the mechanism of curing of stagnation and interests.Now facing the traditional media of the transition period,we will deepen the reform and innovation of technology,strictly observe the scientific nature of development,the standardization of management,and ensure the correctness of orientation.From organization structure,capital,media communication means,media forms,enlarge the using range of users,to improve the spread of the platform construction,expand the advertising benefit,optimize the talent resource configuration,this will be the inevitable requirements of the mainstream media in the process of media convergence.Based on the case study of the development of the mainstream media fusion,analyzes the difficulties encountered in the process of integration practice with anxiety,and puts forward constructive Suggestions on it.Traditional media need to be active to move into new media area,continue to grow stronger in the media convergence environment,shift to the concept of deepening the system innovation credibility,after the propagation force,influence to achieve.As the media convergence rises to the height of the national development strategy,it also becomes the direction and power source of the future development of mainstream media.Rapid rise of new media,traditional media in the "trapped,change" looking for direction,the mainstream media to walk on the fusion development road,meet many barriers only through practice to explore the path of the break.Living space is threatened by serious traditional media,broadcast media and print media with before is no longer the original focus of the transformation and increase the amount of information will be able to defuse the crisis.