Evolutionary Game Analysis Of Vertical Cooperation Relationship In The Supply Chain Of Sci-tech Periodicals

Sci-tech periodicals have been as one of the important sign of judging developing level in technology.As high-efficient information carrier,it plays an important role in academic development,knowledge innovation,and,scientific and technological progress.In recent years,along with the rapid development of science and technology journals publishing industry,scientific and technological information and scientific and technology has achieved a good result.However,due to publishing scientific journals in our country has taken a late start,the development of it also has many problems,such as loose integration,and low degree of cooperation and mutual trust.Because of pursuit of own interest,independent economic entity in supply chain cannot incorporate closely with each other,which has a negative impact on development of sci-tech periodicals the publishing of supply chain.Publishing and distributing is the two of important links in sci-tech periodicals the publishing of supply chain.As the core enterprises,publishers and distributors of sci-tech periodicals in the supply chain must pay attention to coordination the vertical relations.This paper focus on how to coordinate dynamics vertical relations to bring out the overall advantages of the supply chain,which serves to achieve rational allocation of resources and interest maximization.Considering the reality of the game between the individual rationality degree can not reach the traditional completely rational assumptions,this paper focus on the evolutionary game theory based on bounded rationality to study the vertical cooperative relationship of the supply chain of sci-tech journals.Firstly,this paper introduces the concept of supply chain management theory and its application,and evolutionary game theory.Secondly,introducing the analysis of the present status of sci-tech periodicals supply chain vertical cooperation publication and problems.Next,constructing various strategies for publishers and pay the proceeds of the publisher,the user and the matrix of publishers,publishers in perfect theoretical framework under the existing competition and strategy for the replicated dynamic analysis;according to the results of the game.The influence of various parameters on the evolution path is discussed,and the model is optimized.Finally,basing on model analysis,studying the overall dynamic reveal complex relationship between publishers,distributors and users of the evolution,discussing about the influence factors of the stability,making full use of the theory of supply chain management,putting forward some suggestions and ways for publishers,the publisher and the user about how to cooperate.To provide good guidance for the development of scientific and technical journals to establish a good cooperative relationship between the main body of the supply chain,to maximize the benefit of all parties.On the basis of this,this paper focus on promoting the deep cooperation between the upstream and downstream of the supply chain,integrating resources,improving the operation efficiency,economic benefits and social benefits of the sci-tech periodicals,and promoting the healthy and steady development of scientific and technological periodicals publishing industry.